Consumers in the United States owed $17.57 trillion in total debt as of the third quarter (Q3) of 2024, according to Experian data. That's a 2.4% increase from the $17.15 trillion total Experian ...

Retail sales are growing about 4%, that's in line with the pre-COVID trend line. Services spending, which is spending on ...

In today’s environment, the health of the U.S. consumer — a critical component of U.S. economic growth — is subject to more nuanced scrutiny. As we assess opportunities in consumer credit, we are ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior through their proficient use of artificial intelligence. As digital natives, Gen Zers seamlessly integrate ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

Influencer marketing is one of the best forms of digital advertising today. Companies of all kinds are harnessing influencers’ immense sway over their followers to boost their reputations and compete ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

In the wake of rising obesity rates, a new class of anti-obesity medications has emerged, creating ripples across the consumer landscape. The surging interest in GLP-1 anti-obesity drugs like Ozempic ...

Discover how elasticity and inelasticity influence consumer demand amid price and economic changes, and understand types of demand elasticity.