Consumers in the United States owed $17.57 trillion in total debt as of the third quarter (Q3) of 2024, according to Experian data. That's a 2.4% increase from the $17.15 trillion total Experian ...

In today’s environment, the health of the U.S. consumer — a critical component of U.S. economic growth — is subject to more nuanced scrutiny. As we assess opportunities in consumer credit, we are ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior through their proficient use of artificial intelligence. As digital natives, Gen Zers seamlessly integrate ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Influencer marketing is one of the best forms of digital advertising today. Companies of all kinds are harnessing influencers’ immense sway over their followers to boost their reputations and compete ...

Discover how changing consumer health priorities are reshaping chicken consumption, from protein trends to clean label ...