Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Operationalizing data allows enterprises to optimize decision-making, deliver growth, and improve customer experiences, according to Mark Birkhead, firmwide chief data officer at JPMorgan Chase. In ...

Sophisticated analytics tools mine insights from data, optimizing operational processes across the enterprise. In association withTeleperformance Business data provides an often untapped well of ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...