Marketing channels are how businesses reach customers. There are three types of marketing channels: communication, distribution and service channels. Communication channels deliver marketing messages ...

“There are three different types of channel relationships for SaaS companies,” a seasoned executive told me recently. In a classic reseller relationship, the value-added reseller sells, builds, ...

In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...