Michelle Phan is one of the most well-known YouTube celebrities in the game. She has 37 million followers, a startup, a book, and much more on the way. She's not just a person — she's an empire.

A YouTube tutorial that teaches viewers how to transform themselves into a real life Barbie has become the most watched make up video on the site with nearly 60 million views. The 8 and a half minute ...

It's virtually impossible to turn on the TV, browse social media, or pick up a magazine without being bombarded with images of flawless celebrity beauty looks. It's equally challenging to not feel ...