The world of fashion retail is undergoing a technological revolution. Traditional shopping methods are increasingly complemented, or even replaced, by digital solutions that allow consumers to try on ...

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Google announced on Wednesday that its AI feature that lets users virtually try on clothes is expanding to Australia, Canada, and Japan. The tech giant also announced that the feature now lets users ...

Brands reported a 2.5 times increase in sales conversion upon implementing virtual try-on technology, according to Perfect Corp’s AI trends report. Perfect Corp. surveyed industry leaders for their ...

Google’s virtual try-on tool now allows shoppers to try on shoes, according to an Oct. 8 announcement. The new shoe try-on feature uses “state-of-the-art AI” to understand shapes and depths as well as ...

Google has introduced a new AI powered virtual try-on (VTO) feature within its AI Mode shopping experience. For now limited to participants in its experimental Search Labs initiative, the tool enables ...

Virtual try-on tech is taking the guesswork out of fit and offering more flexibility for customers. It may also be better for retailers' bottom lines because it can decrease return rates. Virtual ...

Walmart is introducing a new feature for consumers looking to order glasses through its opticals: a virtual try-on feature. Consumers can expect to see this roll out in the next month, and they’ll be ...