Google announced new AI features to enhance users' online shopping experience. Online shoppers will be able to virtually see how items look on various models. Google selected models from sizes XXS to ...

Zara's recent digital strategy, from AI generated models to a new AI-powered virtual try on feature, point to a wider shift ...

3D and AR design studio QReal is moving deeper into direct commerce with the launch of the new multi-brand, multi-category shopping app TRYO. At launch the app features products across four categories ...

It’s impossible to switch on your laptop or even glance at your phone without hearing about how AI is going to change everything. How we work, how we make things, how we can meet a virtual partner, ...

Since Google I/O in May, the company has heavily promoted its generative text and image AI tools to help people do everything from draft essays to create art. However, its core business model is ...

Google brings AI into online shopping, aiming for a more diverse e-commerce experience. Credit: Google Cher's virtual closet in the 1995 film classic Clueless is one of the most coveted futuristic ...

In June, Google introduced virtual try-on models to some clothing product shopping results. When it first launched, Google said it used AI to generate models that can try on clothes for you. The goal ...

Google announced it is rolling out a feature to try on clothing and products on models virtually. This virtual try-on uses generative AI to show you clothes on a wide selection of real models, Google ...

Earlier this year, Google added artificial intelligence to its online shopping tool to show how clothing from particular retailers will fit different body types. Now that feature has expanded to men's ...

Virtual try-on tech is taking the guesswork out of fit and offering more flexibility for customers. It may also be better for retailers' bottom lines because it can decrease return rates. Virtual ...