This photo provided by General Mills shows a box of Classic Trix cereal. Trix is back to its old tricks: The colorful cereal will once again be made with artificial dyes and flavors, nearly two years ...

Trix, which reverted to its unnaturally bright color scheme last year, has also brought back the fruit shapes that were a hallmark of the brand for a generation of cereal fans. If you're a Trix cereal ...

A little over two years ago General Mills — the cereal giant — announced that they would start phasing out all artificial ingredients and colorings from their entire line of cereals. At the time this ...

Silly rabbit, these Trix are for '90s kids. General Mills announced Monday that it is bringing back its classic Trix fruity-shaped cereal. "Trix cereal is beloved by our fans, and we heard loud and ...

These cereal killers are sorry. General Mills is reviving original Trix in all its colorful, artificial-flavored glory after consumers revolted against the company’s “natural” version of the classic ...

It turns out some Trix eaters prefer artificial colors and flavors. More than two years after General Mills removed artificial colors and flavors from Trix, the company is bringing back the original ...

General Mills was ahead of the curve when the company announced it was taking artificial colors out of some cereals a decade ago. Just two years after that announcement, in 2017, the artificially dyed ...

Hoping to reassure wary moms, General Mills has reformulated its Yoplait Trix yogurt to remove artificial colors, artificial flavors and high fructose corn syrup. A cup of Trix yogurt still contains a ...

In the food industry, a reckoning is afoot—but one of its largest companies learned a key strategy from a classic brand. It’s no secret the rise of health-conscious eating poses a threat to General ...

Trix cereal is going from all-natural to rainbow-bright once again. On Thursday, General Mills announced that it was bringing back the "colorful" Trix. That means that in addition to selling Trix ...

The rise and fall of the company's low-sugar kids' cereals illustrates the pitfalls of responding hastily to media frenzies. I can't fault General Mills for dropping the low-sugar cereals -- they ...