Publicis Groupe is training its media buyers in programmatic advertising via its Vivaki IQ Academy, according to the Wall Street Journal. The training involves online courses that more than 800 ...

The Interactive Advertising Bureau (IAB) on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic advertising technology. The ...

Programmatic got you down? Confused over the opportunities? Wondering just what the hell programmatic is and how it can help your agency or brand? Well, Quantcast and the 4A's are here to help.

With consumers expecting a seamless experience between devices and platforms, programmatic advertising has become a vital tool for marketers. While a large part of this development is thanks to ...

TLDR: With The Digital Advertising and Marketing 101 Certification Bundle, an industry veteran explains digital marketing and everything you need to know to find success. Digital advertising is no ...

Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...

Programmatic advertising refers to the use of software and algorithms to purchase digital ad space. Unlike traditional ad buying, which often involves manual negotiations and direct interactions ...

Programmatic advertising is on its way to becoming a $700 billion industry and contextual targeting is projected to grow 13.8% annually, between now and 2030. As the digital landscape continues to ...

The recently released dentsu e4m Digital Advertising Report saw digital ad spends in India overtake TV for the first time, even as various verticals invested their ad dollars across digital’s ever ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

The new global CEO of a giant digital ad agency says programmatic has to work on its reputation and prove its strategic value to advertisers.