The International Association of Exhibitions & Events (IAEE), released the latest edition of its landmark The Art of the Show textbook in March of this year, updating what works and what does not. The ...

Opinions expressed by Entrepreneur contributors are their own. Trade shows are excellent opportunities for businesses to showcase their products or services, network with potential clients and stay ...

Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available. Standing out at trade shows ...

As event marketing pros know, a trade show display plays an essential role in achieving your event goals. However, if you’ve had this display for a few years and it’s starting to look dated or show ...

There are few places where thousands of people come together with the sole purpose of discovering new brands and products. Trade shows may not be top of mind for budding entrepreneurs, but these ...