Over half of Google searches now end without a click. Although “zero-click” results have been around for a while, they’ve become even more prevalent with the rise of AI Overviews and other SERP ...

For a long time, marketers have chased clicks. These digital interactions are used to interpret intent and behavior, with the ultimate aim of understanding us in order to sell to us better. But now ...

More searches end without a click. Learn what zero-click searches are, why they’re rising, and how to optimize content to stay visible in a no-click world. Zero-click searches occur when users get ...

Search marketer Michael Bonfils recently discussed how AI is disrupting search marketing and shared insights into what he feels is an appropriate response to one of the most difficult search ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...