In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

Last mile delivery has emerged as a critical battleground for businesses striving to meet customer demands with speed, efficiency and precision. As consumers continue to embrace the convenience of ...

SurveyMonkey is now Momentive. Learn more here. With the world beginning to vaccinate against COVID-19, businesses are looking to the future with optimism—and ambitious goals. This moment in time is ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

Email marketing is one of the most effective ways to engage with your audience and turn subscribers into buyers. Just because you run an email marketing campaign doesn’t mean it’s as effective as it ...

Customer relationship management (CRM) software is an essential small business product. With the right kind of CRM software, you can track your overall sales process, log customer information, and ...

Metrics can tell you if you’re going the right direction or not. They can also be a waste of time if the metrics are noise instead of strong signals. There is no one right answer to which metrics to ...

Back in 2016, Mobalytics wowed the judges at Disrupt SF with its data-based coach for the exploding competitive gaming world, winning the Startup Battlefield. The company is building on the success of ...