The rise and fall of covid variants The alpha variant of covid became prevalent in early 2021. The delta variant was more prevalent in the second half of 2021, with the omicron variant emerging in ...

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

Are your Google Shopping campaigns profitable? Tracking your PPC performance will help you make better business decisions. You can unlock data beyond basic revenue metrics by implementing margin-based ...

Chrome has finally announced plans to kill third-party cookies. It’s been almost four years since third-party cookies have been disabled in Firefox and Safari, but Google, one of the world’s largest ...