IP address tracking has always been depicted as the ultimate tool for tracking movie locations. There is always a geek who punches in the numbers and gets the device’s exact location. In reality, IP ...

“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Auren Hoffman, CEO, Rapleaf. IP addresses are the fabric of the Internet— ...

IP addresses, as we know them today, have been around since the 1990s. However, in a world where audience data is more readily available than ever before, the IP address remains one of the most ...

If you've noticed Facebook continuing to deliver location-based ads even with all location services disabled, you're not alone, and that's because Facebook continues to use data like your IP address ...

The big picture: The IP address is a fundamental component for connecting a PC, a smartphone, or any other digital device to the internet. The global network primarily consists of IP addresses and ...

Phones running Android have been gathering data about a user's location and sending it back to Google when connected to the internet, with Quartz first revealing the practice has been occurring since ...