Many frontiers have been crossed within football analytics. It was not too long ago that clubs would be lucky to obtain the most basic event metrics, such as shots, passes, and corners. Fast forward ...

When an Immigration and Customs Enforcement agent shot and killed Renee Nicole Good in south Minneapolis on Jan. 7, 2026, what happened next looked familiar, at least on the surface. Within hours, ...

As first explained in a story by the Athletic, MLB is in the process of standardizing analytical data capture and distribution across MiLB and amateur baseball for MLB clubs. For now, the plan is at ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...