The latest OpenAI rollout brings ROI-focused campaign optimization and conversion tracking directly into ChatGPT ads.

Discover the five competitor signals that tend to appear before performance drops — and what actions to take when you spot ...

Announced more than a year ago, Google’s Oct. 30 deadline for parallel tracking is finally here — and if you are running paid advertising campaigns on Google Ads, the benefits are clear. Research ...

TikTok has formed a partnership with Nielsen that will allow advertisers and agencies to directly compare ad performance on TikTok across all screens, including digital, CTV, and linear. Nielsen says ...

Digital advertising has always evolved alongside technology, but the pace of change over the past few years has been especially rapid. Privacy regulations, AI-driven ...

Realeyes, a pioneer in the burgeoning field of "attention metrics," has spun off its advertising services practice into a new, independent company to focus squarely on the performance of ads. The new ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

In what appears to be a pattern of behavior reaching back a decade, Meta is said to have lied about ad performance numbers while quietly sidestepping Apple's iPhone safeguards. Apple's App Tracking ...

Games commerce company Xsolla has partnered with data platform AppsFlyer for better web shop analytics and ad tracking. The partnership is focused on offering game developers insights and “simplified" ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...