The supposed TV ad depicts a manly toothpaste tube shooting its product into the mouth of a womanly toothbrush.

Add Yahoo as a preferred source to see more of our stories on Google. Twice a day we carry out the same old minty ritual—several up-and-down strokes, rinse and spit. If the experience is a bore, most ...

(CNN) — Colgate wants to give you another reason to smile … and not just to show off your teeth The oral-care brand is launching what it says is a vegan-certified toothpaste that comes in an “industry ...

NEW YORK — Toothpaste tubes currently on the market are impossible to recycle because the mix of plastics and aluminum contained in them. Soon, you may be able to toss your used-up toothpaste tube in ...

(CNN) — Colgate wants to save you the agony of trying to squeeze out every last drop of toothpaste. It’s doing that by partnering with LiquiGlide, a company spun out of MIT’s Varanasi Research Group, ...

(CNN) — Colgate wants to give you another reason to smile … and not just to show off your teeth The oral-care brand is launching what it says is a vegan-certified toothpaste that comes in an “industry ...

DEAR HELOISE: How much longer do we have to put up with tubes of toothpaste that we can’t empty like we used to by rolling up the tube? I have to cut open the tube, where almost one-third of the ...

Before a 19th-century Connecticut inventor named Washington Wentworth Sheffield came up with the idea of using a collapsible lead tube for long-term toothpaste storage, people used to keep the stuff ...

Colgate wants to give you another reason to smile … and not just to show off your teeth The oral-care brand is launching what it says is a vegan-certified toothpaste that comes in an “industry-first” ...