Though it isn't a new technique, color-correcting makeup has surged in popularity over the past few years. The concept is simple: it plays upon the color wheel from your elementary school art class.

Sunstar Americas has launched GUM Crayola Squeeze-A-Color toothpaste. The toothpaste comes in a variety pack of child-friendly tubes (1.5 oz. ea,ch) with three nonstaining colors and flavors -- ...

If you are planning to change your favorite toothpaste—or have already done so—because you think it uses some potentially harmful ingredients, then you must have received the “helpful” information ...

Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste. Specifically ...

Procter & Gamble (P&G) has launched Crest Kids Color Changing Toothpaste and a line of Oral-B color-changing themed toothbrushes. The bubble gum-flavored toothpaste changes from blue to pink after two ...

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