In the first quarter of 2025, I ran a data study to understand how often Google changes title tags – and why. While it’s well known that Google frequently rewrites titles, I wanted to dig deeper: Most ...

Title tags play a key role in attracting clicks from search results. In 2025, standing out means going beyond keywords – it’s about crafting concise, compelling titles that draw attention and match ...

Google’s John Mueller answered if it’s a reasonable idea to match the title element to how Google rewrites them in the search engine results pages (SERPs). Someone on Mastodon noticed that Google was ...

Google Search Central updated a section of the developer support page that offers tips on how to control the site title that Google uses in the search results. The new section is about troubleshooting ...

Google rewrites most title tags – but why? This data study breaks down when and how Google edits titles across industries and intents. In the first quarter of 2025, I ran a data study to understand ...