Pluribus is currently the most popular show on Apple TV+. This week, the CEO of Apple, Tim Cook, referenced the series on ...

Forbes contributors publish independent expert analyses and insights. Davey Winder is a veteran cybersecurity writer, hacker and analyst. I’ll admit it, I’m an Apple fanboy and would likely be ...

While Apple typically doesn't tease press releases and tends to drop them without prior notice, the tech giant seems to be taking a different approach this time around. Tim Cook, the CEO of Apple, ...

Apple CEO Tim Cook has once more taken to X/Twitter to announce when the next new device is coming, and while he avoids saying its full name, it's the MacBook Air. Just as he did with his announcement ...

The hit Apple TV+ workplace thriller "Severance" returned for a second season last week, and Apple continues to heavily market the show. In a short video shared today by "Severance" executive producer ...

Apple CEO Tim Cook spent the weekend in New Orleans, Louisiana, which is where Super Bowl LIX was held on Sunday. Cook visited several locations in New Orleans, and chronicled the trip in a short ...

Following the announcement of Pope Francis' death at 88 this Easter Monday, Apple's CEO, Tim Cook, was among the authorities who honored the late pontiff. In a post on X, Tim Cook wrote: "Joining ...

Apple CEO Tim Cook bought $3 million in Nike shares, nearly doubling his stake in the company.

A Today at Apple session with the makers of Apple TV+ hit "Severance" was capped by a surprise visit from Tim Cook and Brad Pitt, as Apple's "F1" promotion tour continues to ramp up. Despite spending ...

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Since taking the helm as Apple's CEO in 2011, Tim Cook has led the company to historic levels of growth, shifting it from a product-driven pioneer to a multi-trillion-dollar conglomerate. Under Cook's ...

Apple CEO Tim Cook just dropped a very broad hint that the M4 MacBook Air is imminent, and maybe an upgraded iPad Air, too. Cook posted on X (formerly Twitter), “There’s something in the Air.” While ...