Pluribus is currently the most popular show on Apple TV+. This week, the CEO of Apple, Tim Cook, referenced the series on ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Tim Cook is among the growing number of people in Silicon Valley airing concerns about the potential dangers of technology.

Today Apple reported its quarterly earnings, far exceeding Wall Street expectations with a huge 10% YoY revenue increase. Apple CEO Tim Cook also signaled strong AI ambitions for the company in quotes ...

Apple CEO Tim Cook disclosed a roughly $3 million open-market purchase of Nike shares this week (via Reuters). According to a ...

Tim Cook is constantly criticized, most recently over Apple Intelligence and how Apple hasn't bought Perplexity, and how he isn't Steve Jobs -- yet the fact that he isn't Jobs is what has made Apple ...

Apple recently announced it will share earnings results for the fourth quarter of its 2025 fiscal year on Thursday, October 30. Apple's earnings reports are typically released at 4:30 p.m. Eastern ...

Apple CEO Tim Cook was once much more optimistic that tariffs wouldn't happen.

He made Apple into the world's first $4 trillion company, but Tim Cook's salary lags behind CEOs from Microsoft, Starbucks, ...