Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

In 2023, Tim Cook “Your surroundings become an infinite canvas,” revealing Apple as the pioneer of spatial computing. Fewer than three years later that canvas is shrinking rapidly. IDC estimates that ...

Next year’s unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching.

Tim Cook's Apple is expected to sell fewer than 500,000 units of its $3,500 mixed-reality Vision Pro headset this year, a new report says.

As of early January 2026, Apple has reportedly made the difficult decision to sharply scale back production and marketing for ...

Company had hoped the virtual reality device would herald a new era in ‘spatial computing’ ...

The top priority of Tim Cook is reportedly the Apple Glasses, and a reveal may finally happen next year, according to a ...

Apple has reportedly reduced production and marketing of its Vision Pro headset due to disappointing sales, according to ...

It appears the Apple Vision Pro hasn’t lived up to its original hype. Reportedly, Apple has pulled back on the production of the Vision Pro amid sales struggles. The tech giant had hoped their ...

Having reportedly shelved work on a cheaper Vision Pro, Apple is apparently pivoting its focus to smart glasses—and hoping it’s not too late. If Apple wants to match the grip Meta has on the smart ...