Next year’s unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching.

Tim Cook's Apple is expected to sell fewer than 500,000 units of its $3,500 mixed-reality Vision Pro headset this year, a new report says.

The top priority of Tim Cook is reportedly the Apple Glasses, and a reveal may finally happen next year, according to a ...

Apple’s announcement of the Vision Pro headset in 2023 was pretty hyperbolic about the device’s potential, even by Apple’s standards. CEO Tim Cook called it “the beginning of a new era for computing,” ...

Apple has paused development of a cheaper Vision Pro headset to redirect resources toward smart glasses that could rival Meta’s successful Ray-Ban products. The company is developing two types of ...

Having reportedly shelved work on a cheaper Vision Pro, Apple is apparently pivoting its focus to smart glasses—and hoping it’s not too late. If Apple wants to match the grip Meta has on the smart ...

When Apple released the Vision Pro last year, the headset had three main drawbacks: a $3,499 starting price, an uncomfortable design and a limited selection of content. With the debut of a new version ...

Apple CEO Tim Cook took to X and shared the video saying, "Holiday cheer, a little bit of magic, and a whole lot of heart, captured on iPhone 17 Pro by a few handmade puppet friends!" Set in a snowy ...

With the recent releases of visionOS 26 and newly refreshed Vision Pro hardware, it’s an ideal time to check in on Apple’s Vision Pro headset—a device I was simultaneously amazed and disappointed by ...

The M5 Apple Vision Pro arrives with few surprises in its design or features. Behind the scenes, Apple has quietly moved production outside of China. Apple's M5 Apple Vision Pro is set to roll out to ...

Tim Cook's leadership at Apple since 2011 offers valuable lessons for managers and CEOs on how to run a company. Here are five of his tips.