Apple CEO Tim Cook remains bullish on the Vision Pro, despite reports of low sales since the mixed-reality headset launched nearly 18 months ago. "I was thrilled with the release from the team on ...
Apple CEO Tim Cook spoke to employees at an all-hands meeting today, providing some insight into Apple's work on AI. According to Bloomberg, Cook said that AI is going to be bigger than smartphones ...
Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...
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Apple's 2025 record masked what's really happening as it prepares for post-Cook era
Apple wrapped up a banner year with record-breaking sales and a historic market value, but the tech giant is now managing a ...
Apple is increasing its investment in artificial intelligence and made seven acquisitions in 2025, according to CEO Tim Cook. In a recent CNBC interview following the company's earnings call, Cook ...
Big quote: In a rare all-hands meeting at Apple's Cupertino headquarters, CEO Tim Cook made it clear to thousands of employees that AI now stands at the forefront of the company's ambitions.
Apple’s design team will now report directly to CEO Tim Cook following the upcoming retirement of COO Jeff Williams, marking a rare structural shift at the company. While it’s unclear how hands-on ...
The big picture: This month marks Tim Cook's 14th year as CEO of Apple. As the company looks toward future software and hardware launches, Cook remains optimistic about the Vision Pro despite its ...
The Apple CEO said during Thursday's financial results call that the company expects to release its take on the technology in 2026. Apple Intelligence? We still don’t really understand the full extent ...
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Apple is ramping up succession plans for CEO Tim Cook and may tap this hardware exec to take over, report says
Apple’s board of directors and senior executives have been accelerating succession plans for Tim Cook, sources told the Financial Times. After serving as CEO for 14 years, Cook may step down as early ...
The last thing they need is a company that successfully shows us it is possible to transition to climate neutrality across its business. If it succeeds, it would prove that not only is this possible, ...
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