What’s Happening on TikTok’s New U.S. Platform and Why Brands and Creators Are Rethinking Their Approach in 2026.

While TikTok might be all fun and games for users, marketers know better. This social media channel is full of essential metrics to help brands create more engaging and relevant content for their ...

Reports suggest more US users are deleting TikTok after a new agreement secured the app’s future in the US. We’d like to hear why – or why not ...

Boston, Sept. 20, 2022 — Zeenk, a customer-centric data analytics company for DTCs and ecommerce sellers, has announced the launch of its new TikTok reporting and analytics capabilities. Brands can ...

TikTok isn’t in great shape lately, and it looks like some users have had enough. According to Appfigures, the top five free ...

TikTok suffers the worst from under-reporting on Google Analytics, with 22 times less credit on the platform than it deserves, according to new research. Fospha analysis shows that channels like ...

Due to lack of integration with other platforms, TikTok’s attribution has been famously hard to measure. 79% of purchases driven by TikTok are not captured through common measurement methods, ...

TikTok users across the United States experienced widespread disruption after a confirmed outage in the US disrupted feeds, ...

Another TikTok trend has gone viral this year. But it’s not what you think. Since the beginning of the year, the Plaintiffs’ bar has filed over a hundred ...