From crafting tips and cocktail recipes to OOTD inspo and pop culture round-ups, TikTok has a niche for every corner of the internet. The algorithm always seems to find its target audience one way or ...

Posts from this topic will be added to your daily email digest and your homepage feed. YouTube is running a user test that shows you a new video when you scroll. If it ever ships (and it probably ...

TikTok today announced it would be rolling out additional customization features to its “For You” feed, the endlessly scrolling video page that made the app so popular. The company acknowledged in a ...

Opinions expressed by Entrepreneur contributors are their own. TikTok is rewriting the rules for how we create, share and discover visual content. The TikTok algorithm, specifically the “For You Page” ...

Rachel Feltman: For Scientific American’s Science Quickly, I’m Rachel Feltman. TikTok’s algorithm, which shapes what more than a billion users see, has developed an almost mystical reputation for ...