For more than a year now, I've been hearing of people who make their own laundry detergent. Friends, relatives and even some of my co-workers have tried it. They rave about how inexpensive the ...

Dedicated October 25, 2006, at Procter & Gamble headquarters in Cincinnati, Ohio. The description of synthetic detergents as the first big change in soap making in two millennia was hardly an ...

Buying brand-name goods is as American as apple pie and baseball. From Tide soap powder to Bayer aspirin to Ford trucks, consumers often buy what their parents did or their peers do. No wonder ...