Do you remember how disappointed you were, years ago, when you got to the theater only to find out the THX showing of the movie you came to see was sold out? THX certified cinemas are few and far ...

Now, working with the creative studio American Meme, THX has released a new trailer for its Deep Note, dubbed “Genesis.” The Deep Note audio you’ll hear in the theater is the same, but how we get ...

The THX logo appearing on screen has become synonymous with the feeling of settling in for a truly cinematic experience. Developed at George Lucas’s Lucasfilm in the early 1980s for the release of ...

The THX Deep Note is changing and it can be heard here first. The iconic audio track has long proceeded movies certified by THX and features the now-familiar crescendo that showcases the movie’s audio ...