The “demise” of cookies means brands no longer have individual consumers’ data at their fingertips and they need new ways to collect and sort this valuable information. The Fast Company Executive ...

Google on Monday said the search company is reversing its plan to phase out the use of third-party cookies in its Chrome browser in favor of a new strategy that will allow people to "make an informed ...

Google has started testing the phasing out of third-party cookies on Chrome, affecting about 1% of its users or approximately 30 million people. Learn how to check if you are part of the initial test.

Google originally planned to get rid of third-party cookies in Chrome by 2022. Following two delays, Google yesterday announced a third to 2025. We remain committed to engaging closely with the CMA ...

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users ...

New Year’s resolutions were made to be broken. But on Jan. 4 – today! – after multiple delays and deadline extensions, Google finally disabled third-party cookies for 1% of randomly selected Chrome ...

Founder at M16 Marketing and an ABC Leadership Trust member. He's a leading marketing technologist on a mission to create success stories. To continue reading this ...

Exploring the challenges of obtaining first-party data and how the cookieless future will impact marketers' relationships with customers. Consumer awareness and concerns about data privacy are driving ...

A day without third-party cookies is looming: By late 2023, Google plans to eliminate the use of third-party cookies in Chrome—a browser used by an estimated 3.04 billion people worldwide, essentially ...

If you’re a data nerd like me, this year promises to be an exciting time — and a potentially dangerous one if you don’t have a game plan for adapting to the changes headed your way. Ever since GDPR ...

Chrome has finally announced plans to kill third-party cookies. It’s been almost four years since third-party cookies have been disabled in Firefox and Safari, but Google, one of the world’s largest ...

The internet as you know it today is changing significantly behind the scenes. As a result, you may be subject to less hidden monitoring of your activities from unseen companies you have never heard ...