I’m frustrated. My firm just paid for a market-research study and one of the findings was that the customers in our market can barely tell my firm apart from any of our rivals. It’s humbling because ...

As the closing bell rang on Wall Street in early 2000, tech stocks had reached dizzying heights. Investors everywhere were pouring their savings into anything with ".com" in its name. The consensus ...

A tech entrepreneur turned philanthropist funding natural product clinical trials, Thorogood experienced firsthand the challenges in generating the kind of health data needed to drive personalized ...

Raj Tawney follows some advice from an unusual source to 'think different.' When I was a kid in the ‘90s, I was glued to the TV each Saturday morning awaiting my beloved cartoons. During commercials, ...

The advice that makes a real difference in your life often comes by surprise, and feels completely random. This happened to me 48 hours ago. A writer, Derek Sivers, wrote in his latest book, “Thinking ...

Almost a decade-and-a-half after Apple last used its “Think different” advertising slogan, a trademark update proves the company does not plan to retire its iconic mantra. The company recently updated ...

Nir’s Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior, written by my friend and Wharton School professor, Jonah Berger. Being ...

The European Union's highest court found that the company hadn't been using the slogan in any meaningful way for a decade. Reading time 2 minutes On Wednesday, the European Union’s highest court ...

LUXEMBOURG (CN) — Tech giant Apple lost to Swiss watchmaker Swatch on Wednesday in a court fight over its use of the “Think Different” slogan. The Cupertino, California-based company had appealed to ...

The Court of Justice of the European Union has dismissed Apple’s bid to overturn a decision by the EUIPO to revoke its “Think Different” trademark in the European Union. The company used the phrase ...

Apple Computer launched the “Think different” marketing campaign. The campaign’s television commercials featured black-and-white footage of 17 iconic 20th century personalities and a free-verse poem ...

The EU's General Court has dismissed Apple's appeal over Swatch's "Tick Different" slogan, saying the objections are based on a "misreading" of the ruling, and the company's "Think Different" ...