Sometimes, the best thing a sports team can do for their jersey rebrand is go back to what worked before. The Utah Jazz have done it with their new jerseys, and now the Orlando Magic have brought back ...

Orlando has brought back a version of its classic logo and showed off 3 new uniform looks for next season. Official release Franz Wagner, Jalen Suggs and Paolo Banchero model some of the Magic’s new ...

The Orlando Magic unveiled a new logo and three redesigned uniforms, marking the team's first major rebrand since the 2008-09 season. The refreshed look brings back iconic star imagery and pinstripes ...

Based on fan feedback, the new logo was a collaboration and really a labor of love keeping in mind the affinity our fans have for our brand identity.” — Magic EVP of Marketing/Social Responsibility ...

"What defines a team's identity?" asked a narrator in a video promoting the Magic's new look. "Before we played any games, it was a logo, a uniform, and a vision for the future of basketball in the ...

When the Magic ended their season after a second straight first-round exit and with a 41-41 regular-season record as the No. 7 seed in the East, there was a sense of disappointment in the locker room ...

June 3 (UPI) --Orlando Magic players will wear three new uniforms and play on a new court as part of a franchise rebranding, which also includes new logos, the franchise announced Tuesday. "Don't call ...

ORLANDO, Fla. — The Orlando Magic showed off a new logo, three new uniforms and a refreshed look for their home court on Tuesday, just a little more than a month after President of Basketball ...