Happy customers are customers who feel taken care of. They trust in your expertise when they have questions about your products and services. This trust is part of the relationship-building process, ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’ve all experienced bad customer service. I tried to resolve a ...

Google introduces customer acquisition goals for ads, allowing better targeting of new customers. Two modes are available: New Customer Value and New Customer Only, each supporting different ...

As building and maintaining customer trust becomes integral to long-term success, US customer experience (CX) leaders are stepping up with new strategies and tools aimed at strengthening brand ...

Customer retention today is considered a critical factor of success and is more important than mere transactions to building lasting relationships and loyalty. Acquiring a new customer can be ...