Companies lose valuable traffic to AI summaries; MoatBuilder.AI provides the GEO playbook and assets for becoming the ...

For a long time, marketers have chased clicks. These digital interactions are used to interpret intent and behavior, with the ultimate aim of understanding us in order to sell to us better. But now ...

WebFX reports AI search engine advertising offers PPC ads in AI platforms like Google AI Overviews and Microsoft Copilot, enhancing user engagement and brand visibility.

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

People are less inclined to trust what a company says about itself, so they look for proxies for honesty: trusted friends, ...

Over half of Google searches now end without a click. Although “zero-click” results have been around for a while, they’ve become even more prevalent with the rise of AI Overviews and other SERP ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...