Forbes contributors publish independent expert analyses and insights. The TCPA, a decades-old law governed by the Federal Communications Commission, prohibits automated text messages without prior ...

A June 2025 U.S. Supreme Court decision creates broad uncertainty for healthcare text messaging compliance by empowering individual federal courts to interpret the Telephone Consumer Protection Act ...

The U.S. Department of Health and Human Services (HHS) announced this week two new SMS smoking cessation programs, QuitNowTXT and SmokeFreeTXT, as part of their Text4Health initiative. The programs, a ...

SMS marketing can yield strong results for retailers – and leveraging AI can help power personalized text-message marketing ...

Three businesses have sued to challenge Texas Senate Bill 140, which requires companies to register and make detailed disclosures before sending marketing texts, even to customers who opted in. The ...

Authentic Brands Group and its Simon Property Group tie-up SPARC now want to engage with shoppers at perhaps the most intimate level—via text messaging. The brand management firm has partnered with ...

Trillions of text messages are sent and received via SMS-enabled devices every day, but have you ever stopped to ask, “What is SMS, exactly?” One of the oldest forms of mobile messaging, SMS messages ...