The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

As a startup studio, we’ve worked with our portfolio companies to run thousands of product tests. We’ve learned a tremendous amount in the process and seen the unmistakable advantage that results from ...

Since 2010, Juliana has been a professional writer in the technology and small business worlds. She has both journalism and copywriting experience and is exceptional at distilling complex concepts ...