From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

European Journal of Epidemiology, Vol. 25, No. 4 (2010), pp. 225-230 (6 pages) Since its introduction into the biomedical literature, statistical significance testing (abbreviated as SST) caused much ...

Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance ...

Hypothesis testing provides organizations with a structured approach to evaluate assumptions using data, reducing reliance on intuition and enhancing decision accuracy. By validating decisions with ...

I contend that there is a better way to correct the misuse of tests for statistical significance than by dispensing with them altogether (see V. Amrhein et al. Nature 567, 305–307; 2019). The ...

It may be common knowledge that p < .05 indicates statistical significance. Psychology students (and others) are often taught that p < .05 means the probability (p) of rejecting the null hypothesis ...

Statistics is to science as steroids are to baseball. Addictive poison. But at least baseball has attempted to remedy the problem. Science remains mostly in denial. True, not all uses of statistics in ...