Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...

MoPub, a Twitter-owned mobile ad exchange, is testing an ad sales system to replace the app ads waterfall — a method of selling ad inventory to maximize the pricing and sell-through rate — with a ...

Microsoft is testing a new search bar/box header for the Bing Search results. The Bing search bar sticks to the top as you scroll through the search results. Google just rolled that out a month or so ...

Google is testing a larger header image for the Google Discover publisher header images. It looks a lot more magazine-type and style. This test was spotted by Damien on X and he shared a couple of ...

AdExchanger reports that Rubicon Project is beta testing header bidding in mobile apps with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...