Between 2 and 5 seconds*. That’s the sweet spot for capturing attention today. But not merely on a single advert – multiple exposures to messaging, where each one grabs fleeting glances of attention, ...

A concept that has been around since the late 1880s, eye tracking has been used for medical research, cognitive studies, and computer usability. A natural for the retail industry, gaze tracking found ...

The Maverick AI and AI Pro smart glasses bring native eye-tracking capabilities and advanced AI features to wearable technology. Weighing just 47 grams and priced under $400, these glasses include a ...

We may soon no longer need Gene Steratore's index card to determine the line to gain in the NFL. On Wednesday, the league announced a partnership with Sony to make the company the official technology ...

Research published last week in Cell Reports Physical Science reports a breakthrough in eye-tracking contact lens technology and general low-power energy harvesting. It's not going to be the basis of ...

Most families of children with autism may face long wait times to diagnose their child with the disorder, and once a diagnosis is made, it sometimes may not be definitive. But now, two studies ...

(Nanowerk Spotlight) Eye tracking holds immense potential for enabling intuitive human-computer interaction, yet existing approaches remain cumbersome. Camera-based systems require complex image ...

In what it claims to be a "world's first," Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.