QR Codes are no longer something people “try.” They’re something people use every day, whether it’s scanning a restaurant ...

Update: Others are seeing this now: While I'm happy there's more visibility for consumers who want to call, I don't like that these likely count as a full priced click. Need to look into it more, but ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Every Black Friday/Cyber Monday (BFCM), brands deploy QR Codes everywhere, generating impressive scan rates and weekend revenue spikes. But by January, most of those "new customers" have vanished. The ...