Call tracking can help to fill that gap in your marketing analytics. If you receive inquiries on the phone, you need to be using this tool. Most businesses and marketers measure success based upon a ...

Google just launched a call tracking service for AdWords? What does it mean for marketers? For call tracking providers? What do you need to know? Last Monday Google announced the launch of their basic ...

An in-depth guide to call tracking technology that reviews how these tools help marketers connect digital campaign data to inbound customer phone calls. Invoca uses a snippet of JavaScript code placed ...

Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However, there can be some hesitations to use it.

Google is very good at tracking a lot of valuable information for a website, but a robust modern business includes channels beyond a simple web score. A good sales funnel includes other means of ...