Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype... When AI is a bubble, and talking about AI being a bubble ...

Watch out, fiction writers. OpenAI may have you in its crosshairs. In a post on X on Tuesday, OpenAI CEO Sam Altman said that the company has trained a “new model” that’s “really good” at creative ...

Growing up, if I wanted to experiment with something technical, my dad made it happen. We shared dozens of tech adventures together, but those adventures were cut short when he died of cancer in 2013.