TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Through a series of whitepapers Oracle Eloqua explores the five tenets of modern marketing. The first one is on targeting.Marketing can't be effective if you're unclear who's involved in the buying ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you a brief introduction into what market segmentation is.

For years, marketers have collected data about traveler behavior to better understand what they want and tailor experiences accordingly. However, as the path to purchase became more complex, travel ...

With features like targeted marketing, automated engagement tasks and bot detection, Web3 ecosystems are evolving to ensure meaningful user connections. With its advanced targeting and real-time data ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

Marketing has entered a new phase where accuracy and personalization outweigh broad campaigns. Astrad positions itself within this transformation as a platform that delivers Account-Based Marketing ...

The future of healthcare marketing lies at the crucial intersection of data and context. It’s no longer enough to rely on data to just know who your audience is, or even where they might be—you must ...