Three Democratic lawmakers on Tuesday introduced a privacy bill that would restrict companies from using a broad range of data for ad-targeting purposes. The “Banning Surveillance Advertising Act,” ...

Modern TV advertising is in a growth phase. As the landscape shifts from broadcast and cable to a new world of AVOD and FASTs, advertisers are faced with equally new challenges. MVPDs across the board ...

The deprecation of third-party cookies affects all aspects of programmatic ad buying as we have known it – personalisation, audience targeting, tracking and measurement, frequency capping, and more.

CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. Before the rise of digital advertising, the impact of the average ...

Before the TV industry became infatuated with identity, there was contextual targeting. Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched ...

CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. As my previous articles on Forbes explain, it’s no secret that I ...

In today's fast-paced digital world, businesses need effective ways to connect with their target audience. Geo-targeted mobile advertising is one of the most potent strategies available. It allows ...

CEO Adam Singolda highlighted the launch of Taboola's Realize platform, marking a strategic shift to expand beyond native advertising into the broader $55 billion performance advertising market. The ...

Netflix confirmed during its most recent presentation to investors that its advertising business will more than double its ...