Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...

No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was ...

Vibe.co takes the best TV advertising services today and blends traditional television reach with online streaming service ...

At Meta's Brand Building Summit, the tech giant shared AI ad updates on Reels and Threads that are designed to help brands reach their target audiences during culturally relevant moments throughout ...

The Google Ads API added a trio of new targeting tools for Performance Max campaigns, giving advertisers sharper control over where – and to whom – their ads appear. What’s new. From Aug. 4, all ...

Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.” The rollout appears to be early-stage and not yet widely documented in Google Ads help resources. How ...

Sam Altman once called ads in AI "uniquely unsettling." Now OpenAI is testing them as it hemorrhages cash and loses market ...

Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers. This ...

OnAudience (www.onaudience.com), a global data provider specializing in data-driven audience solutions which gathers data from over 200 markets, today announces its new partnership with Amazon Ads, ...