Email is a key channel for winning new customers and turning them into loyal, long-term shoppers. In fact, customer acquisition via email has quadrupled over the last four years, according to research ...

Shopping cart abandonment is a top pain point retailers across verticals face daily. In fact, approximately 80% of all online transactions are discarded before transaction, according to research from ...

Targeted email scams are getting bolder and more convincing. Here's how they work, and the smartest ways to defend yourself. I review privacy tools like hardware security keys, password managers, ...

Cybercriminals are abusing a widespread lack of authentication in the customer service platform Zendesk to flood targeted email inboxes with menacing messages that come from hundreds of Zendesk ...

iPhone users have been warned about a dangerous email designed to imitate official Apple communications.

The Missouri Department of Elementary and Secondary Education believes a recent phishing attempt targeted Missouri school districts, according to a statement on the department's website. An email ...

This week, the city of Eureka issued an alert warning residents that a fraudulent email scheme is afoot. Community members have received emails from scammers impersonating the city’s Planning and ...

An unknown threat actor masquerading as the Libyan Navy's Office of Protocol targeted the Brazilian military earlier this year using a malicious calendar (ICS) file to deliver an exploit for a then ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...