Vice President Kamala Harris' presidential campaign has outspent former President and 1968 Wharton graduate Donald Trump’s campaign on digital advertisements targeted to Penn's ZIP code, according to ...

Under pressure by EU regulators, Meta said Tuesday it was offering non-paying users of its Facebook and Instagram services in the bloc the ability to do so with less targeted ads, as well as cutting ...

As radio turns to new tech tools for hypertargeting, Audacy is highlighting two recent campaigns, one for a national sportsbook and another for a major telecom brand, that demonstrate how personalized ...

Meta, known to users for its social media apps, is also one of the world's biggest advertising platforms, alongside Google. Collecting detailed information about Instagram and Facebook users to ...

AMSTERDAM (Reuters) - Online rights activists have filed complaints with data protection authorities in several European countries about U.S. software firm Meta's targeted advertising practices, the ...

Learn how educational institutes can maximize ROI with digital marketing using data-driven strategies, targeted ads, SEO, and ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. Did you know that 32% of U.S. consumers use the internet to ...

Meta will stop running political ads across the European Union starting October 2025. The Zuckerberg-led operator of Facebook and Instagram is citing what it calls overly complicated new regulations ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...