Regulators accused Disney of failing to properly label kids' videos uploaded to YouYube, allowing for data collection and ...

The digital advertising landscape is undergoing a seismic shift. Recent legislation, such as Washington State’s My Health My Data Act (WMHMD Act), is forcing advertisers, particularly in the ...

In response to a Congressional inquiry about targeted advertising, Yahoo announced Friday that consumers will be able to opt out of customized advertising on Yahoo.com. The news comes one day after ...

Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. As technological advances and the explosion of marketing ...

Twitter has paid a $150 million fine to the FTC over its"deceptive" use of user data for targeted advertising. The fine stems from the company’s admission in 2019 that it had for years used Twitter ...

US Immigration and Customs Enforcement officials are planning to spend $100 million over a one-year period to recruit ...

Opinions expressed by Entrepreneur contributors are their own. Targeted marketing is nothing new. Many businesses use acquired data to target advertising and awareness toward a specific audience group ...

I have a confession to make. I love targeted ads. It’s so satisfying to see the exact skirt I searched for yesterday show up in my Instagram feed today, or to stumble upon a new gadget I didn’t know I ...

More and more retailers are looking to monetize their data, forming deals with DSPs, creating their own programmatic marketplaces, and promoting pre-optimized audiences. Kroger, one of the nation's ...

A new bill seeks to dramatically reshape the online advertising landscape to the detriment of companies like Facebook, Google and data brokers that leverage deep stores of personal information to make ...

This piece is the first in a series on targeted health care marketing. In the coming weeks, we’ll bring you a few stories from people in the trenches throughout the industry. Health data and race are ...