A surprise addition to this year’s NewFronts, first-time participant Target today announced its plans to rebrand its media network formerly known as “Target Media Network” to be called “Roundel.” The ...

Target launched a new program for brands to buy search ads. It's the latest sign of retailers taking significant portions of their ad businesses in-house. Target's new program does not yet include ad ...

Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 and full-year earnings report on Tuesday. The ad revenue growth was a ...

Print advertising is far from dead. Website, search engine and social media marketing are a common part of most marketing campaigns. But the business world hasn't completely shunned print advertising ...

Print advertising is not dead. In fact, some people prefer print to digital. According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing ...