A target market is a group of individuals who have been identified as the most likely potential customers for a product due to their shared characteristics, such as age, income, and lifestyle.

A target market refers to a specific group of potential consumers to whom a company aims to sell its products or services. This group is identified based on various characteristics such as age, gender ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Discover how identifying a target market—defined by demographics like lifestyle, income, and age—helps in creating effective marketing strategies and product planning.