A target market customer profile identifies the customer most likely to buy your product or service. While some companies create products around a customer profile, others identify the customer ...

Most entrepreneurs think they know their target customers, but they’re often wrong, because knowing your customers isn’t as easy as it sounds. Defining your target customer requires taking a big slice ...

A fellow Forbes.com contributor, Steven Dennis, has taken retailers to task for thinking that omnichannel strategies are the answer for what ails retail. Numerous synonyms are cropping up, including ...