Imagine your name is Steve. As in Steve Jobs. Head honcho at Apple. Imagine you're in a shareholders meeting and you've just made a statement—apparently so dramatic, that for the first 33 seconds all ...

Reaching your desired target audience isn’t always the easiest thing brands do. With the right amount of knowledge on current trends, business competition, personalization techniques and communication ...

It astonishes me how many businesses don’t have a clue who their target market is. Sure, if you ask the head of sales who the target audience is, he or she may have an answer, but does this sales exec ...

As a marketer, your goal should always be to reach the right decision-makers with the right message at the perfect time. People with a propensity to engage or buy are your target audience. Depending ...

Before getting into some ways to find your target audience, it can be helpful to have a formal breakdown of what this entails. Usually, your potential and current customers are divided into segments, ...

Understanding why it is important to identify a target audience for your press release is crucial for the success of your communication efforts. Tailoring your message to a specific audience not only ...

If you run a business and are trying to reach more people in your target audience, how much have you invested in a social media marketing strategy? Social media isn’t just for users to communicate ...

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...

Keywords. Conversion. User experience. Search engine optimization. What do all of these words and phrases have in common? They all relate to how you will attract, engage, and convert your target ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...